Health Insurance Outreach

Tools for helping hospitals spread the word about 2018 Marketplace enrollment.

The 2018 Marketplace enrollment will be held Nov. 1 – Dec. 15, and there are still many Alabamians without health insurance and others who will need to renew coverage.

Here is what hospitals can do to help:

  • If you have someone at your facility offering enrollment assistance, send an email to and provide the individual’s name and contact information. We want to be sure this person is listed online when applicants look for assistance in your area.
  • If you are hosting an enrollment event, send information about the event to
  • If you are not able to do one of the above, please designate someone at your facility to utilize the promotional items listed below to reach out to your community.

Outreach tools you can use:

  • Schedule an enrollment event in early November.
  • Post information about enrollment in your hospital, community center, coffee shops, grocery stores, etc.
    • Download a flyer/poster
    • Download a more simple poster
    • Great explanation of health insurance coverage
    • Play one of these videos on your in-house TV channels or in your waiting rooms
      • 30-second video in English
      • 30-second video in Spanish
  • Post key messages online – See attached Sample Facebook Posts with links to additional resources
  • Utilize Alabama’s 211 Connect Alabama telephone network – Sponsored by the United Way, this statewide system is once again offering to help link callers to people who can provide assistance applying for health insurance. Here’s how it will work:
    • Individuals can dial 211 at any time of the day or night. If they say they are interested in obtaining health insurance, the operator can provide contact information for someone who can help them apply.
    • If individuals call 211 during normal business hours, they will likely be transferred to the application assister.
    • Download PostcardMarketplaceEnroll (includes information on 211)
  • Sample Social Media Post:  Need affordable health insurance, but don’t know where to start? Call 2-1-1 from anywhere in Alabama, and ask the operator for contact information of a local person who can assist with enrollment.  Enrollment in the federal Health Insurance Marketplace is Nov. 1 – Dec. 15, so please don’t delay.  An image to utilize with the post is available.

Many of the materials listed above are available in Spanish and other language.  Click to access.

Questions? If you have any questions, or need additional promotional items, email Pam Sparks or call (800) 489-2542.